Sport Utility Vehicle and Mercedes Essay Example for Free

Sport Utility Vehicle and Mercedes Essay 1. What is the decision facing Mercedes? Mercedes must determine how to market the BlueHybrid and the so-called mild hybrid the ML450 to the United States market, while competing with Toyota and Honda. Mercedes also needs to be concerned with making sure that they keep their existing customers, while transitioning into the green marketplace. 2. What factors are most important in understanding this decision situation? Consumers are attracted to Mercedes-Benz for the vehicles’ luxury, design, safety, and powerful engines that have excellent handling and acceleration. The performance that Mercedes is known for must not be lost in a hybrid or of a mild hybrid. The marketers need to ensure that all the reasons that consumers are attracted to Mercedes stay the same and maybe even add a bit of â€Å"green† to it. However, customers are not going to want to pay $80,000 to $90,000 for a hybrid SUV that shutters when transitioning from gas to electric. 3. What are the alternatives? Mercedes must determine how it is going to represent its brand. Is it the well known for fast well built cars with little concern for family vehicles and gas mileage or will they blend the two and use their â€Å"brand† to bring new people and existing customers to a green vehicle with the newly developed lithium-ion battery? 4. What are the decisions you recommend? I think that the challenge of Mercedes is that they are so well know for crafting excellent vehicles that when considering branching out into new technology with a new market potential, with expansion of American facilities, there creeps in the decline of the brand. What if the hybrids and mild-hybrid fail? What will it do to the brand? I recommend that Mercedes enter into the SUV marketing with this hybrid technology on a low-scale, marketing to the environmentally green customer and see what the response is, as well as the performance of the vehicles. 5. What are some of the ways to implement your recommendations? Mercedes has to ensure that the market research shows the consumer desire to match in order to introduce a hybrid luxury SUV to the United States market. Marketers must target the most viable customer base that will be thought to purchase the luxury SUVs. Mercedes will need to use its branding in commercials, television shows and the standard billboards around town to get the vehicles into the public’s awareness. Bibliography Michael Levens (2012). Marketing: Defined, Explained, Applied, Second Edition (text and case book).

Michelangelo Essay -- Biography Biographies

biography on michelangelo â€Å"Trifles make perfections, and perfection is no trifle,† Michelangelo once stated. He is one of the greatest artists of all time and is unmatched by any other. Michelangelo is the creator of works of sublime beauty that express the full breadth of human condition. Yet, he was caught between conflicting powers and whims of his patrons, the Medici’s of Florence and Papacy’s in Rome. Michelangelo was born on the sixth of March in 1475, the second of five brothers in a small town called Caprese, in Tuscany. He always considered himself to be a Florentine, as did his father. Francesca Neri, his mother, was sick and frail. As a result, he stayed with a nurse in a family of stonecutters. It was there that Michelangelo decided he wanted to become an artist. When he turned thirteen, he agreed to apprentice in the workshop of Domenico Ghirlandaio. After one year of learning the art of fresco, he went on to study at the sculpture school at the Medici gardens. They saw his talent and he was invited into the household of Lorenzo the Magnificent. During the years that he spent in the Garden of San Marco, Michelangelo began to study human anatomy. He would perform autopsies on the corpses and study the muscles and bones in order to perfect his sculptures. In exchange for permission to study corpses at a church that administered a hospital, the prior received a wooden crucifix from Michelangelo. His contact with the dead bodies caused some problems...

How To Fix A Social Security Number Essay

The fastest growing crimes in America are Identity theft. Identity thieves are dishonest people that’s steals ones information or identity through ones Social Security number. Most of the time identity thieves use your number and your credit to apply for more credit in your name. Then, they use the credit cards and do not pay the bills. It’s a cankerworm that is eating deep into the American economy. This essay however looks at ways by which a social security number can be fixed. Social security number as a form of identity is a confidential and private number given to every citizen of United States. However, thieves get social security numbers through stealing wallets, purses, personal information provided to an unsecured site on the Internet, among others. When a social security number is stolen, there are some specific steps to take in order to get it fixed. In the first instance, a call would be made to the creditors who approved the credit (follow up with a letter). Also, a report would be filed with the police. After that, a contact would be made with the fraud department of the major credit bureaus in the country in order to make some rectifications. Finally, if all have been done to fix the problems resulting from misuse of the social security number but nevertheless someone is still using the number, then a new number may be assigned by the Federal Trade Commission subject to some stringent conditions and restrictions. REFERENCES 1. Advisory Council on Social Security. 1997. Report of the 1994- 1996 Advisory Council on Social Security (Washington: Government Printing Office). 2. Boice Dunham Group, Inc. 1993. â€Å"The Nature and Scale of Economically-Targeted Investments by the 104 Largest U. S. Public Pension Plans,† Prepared for Goldman Sachs. 3. Diamond, Peter A. 1997. â€Å"Macroeconomic Aspects of Social Security Reform,† Brookings Papers on Economic Activity, 2.

History of Enron What is Fraudulent Financial Reporting

Enron Corporation History of Enron Enron Corporation was founded in Omaha, Nebraska (US), and in 1985 Houston Natural Gas Consolidated with InterNorth to make, what is now established as the energy based company. The corporation based in Houston, Texas (founded in 1985) was known as the better enterprise in North America that accomplished one of the vast natural gas transmission networks. â€Å"Enron was a provider of products and services related to natural gas, electricity and communications to wholesale and retail costumers† (Chary, 112). The company had the position of the â€Å"Most Innovative† corporation for a couple of years. Nonetheless, back in December 2001, its bankruptcy held the biggest fraud scandals in the history of the US. Kenneth Lay the former CEO of Houston Natural Gas became CEO and the chairman of enterprise and that was the time when they named it the Enron Corporation. The company swiftly all over the years increased to different regional areas, and gained a strong character. During the preceding years of Enron’s expansion, they discovered oil traders in New York that crippled the accounts of company to the amount of almost $1 billion. However, the company had treated the loss up to $142 million and due to that loss the corporation started developing various services so that it would reduce the risk of the price fluctuations. The Enron Corporation expanded countries such as South Africa (1992), entered European wholesalers market back in 1995 because theShow MoreRelatedFraud : Fraud And Fraud1551 Words   |  7 Pagesestablishment of the profession. Fraud can be committed against an individual or a business. In order to identify fraud, an auditor must be able to differentiate between what is considered fraud and what is considered error. 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